Internet Marketing Services

The basis of our internet marketing services essentially starts with keyword analysis. A keyword is basically a specific word or phrase that a person searches for on the internet. For example, if somebody enters the keyword "bakery in New York" into Google, then you can imagine just how profitable it is for the bakery in New York who happens to be the first result that shows up! So the goal for your website to ultimately to achieve a high search engine results position for the keyword that is relevant to your business and carries a high search volume.

There are several ways to do this. You can pay for advertising on search engines (PPC) or other websites, or you can go optimise your website in such a way that search engines favour your website and give you better rankings in their results pages (SERPs).

The latter is achieved by a combination of On-Page search engine optimisation (SEO) and Off-Page SEO. On-Page SEO entails optimising your webpages' content in a specific manner that search engines will find your webpages more relevant than that of the competitions'. Off-Page SEO works by creating authority for your website through building links from other relevant sites to your own. The more relevant sites that link to you, the more "authority" you gain, and therefore the more the search engines deem your website important, and therefore the better your SERPs position. Our internet marketing services will ensure all of this for you.

Web Market Research & Keyword Analysis

This is the fundamental first step to any website SEO. It is important to identify which keyword is the most lucrative and most relevant to your website, as it is simply impossible to rank well for every convievable keyword! Besides, you wouldn't be interested in people searching for a car battery if you sell office furniture! However, if you're based in New York, and you're a Bakery, then ranking well for "Bakery New York" could prove extremely profitable for you! This of course is a very simplistic example. Other factors such as competition for that keyword must also be considered. It is this keyword targeting that is vital for a successful SEO project.
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On-Page SEO

All websites we design are optimised for SEO. If we aren't writing your content for you, then we will provide you with guidelines on ensuring that your content is SEO-friendly. If you have an existing website that you need SEO'd, then we can definitely help you there too!
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Off-Page SEO

This practice is commonly known as link-building. This can be done in many different ways, from submitting your website to authoritative web directories, to writing articles relevant to your website and submitting them to online article directories.
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